
Phillip, a 35-year-old marketing entrepreneur, felt trapped by his own success. While he owned multiple properties and ran his own business, rising property taxes and insurance costs were eating away at his profits. His business had lost money in 2023, and with property expenses spiraling out of control, his dream of building generational wealth felt more like a financial nightmare.
As a son of refugees who had struggled financially, Phillip knew he needed to break the cycle but didn't know how to manage the complexity of multiple properties, business finances, and personal goals.
Phillip's breakthrough moment came when he realized his money was controlling him instead of the other way around. Despite owning multiple properties and running a business, he had no clear financial strategy and was constantly stressed about mounting expenses. At 35, he knew he needed to act fast to build the generational wealth that would secure his mother's future and break the cycle of financial struggle his family had experienced.
"Managing my business finances used to be a nightmare," Phillip said. "I was always stressed with all the paperwork and numbers and knew I needed help. Luckily, I found Doing Well. They took the time to understand my situation and put together a plan that worked for me."
Intro: Understanding entrepreneur property overwhelm
Phillip shared his situation as a marketing entrepreneur drowning in property costs despite owning multiple assets. His Doing Well coach understood the specific challenges of managing business finances alongside multiple property investments, plus the pressure of wanting to build generational wealth while supporting family. This was his space to address fears about rising costs and the complexity of scaling wealth-building strategies.
Categorize: Making sense of multi-property finances
Together, they reviewed all his accounts: business income and losses, multiple property expenses, tax obligations, and insurance costs. They identified how property expenses were eating into potential wealth-building opportunities, uncovering spending patterns that weren't aligned with his generational wealth goals.
Budget: Creating property-owner friendly systems
Doing Well created a sustainable budget that balanced business operations with property management while accommodating his wealth-building ambitions. Phillip reduced his monthly personal and business expenses by $4K and canceled unused subscriptions, creating clarity between necessary property investments and lifestyle spending.
Plan: Building his generational wealth foundation
Phillip's comprehensive wealth-building plan addressed his immediate needs: $23K applied toward his mortgage, $40K invested in life insurance coverage, and a developing a more strategic approach to property management. Most importantly, he increased his savings rate by 58.1% and established automated systems that could scale with his growing portfolio.
Check-in: Staying on track through business fluctuations
Regular check-ins helped Phillip navigate his business recovery while staying committed to his generational wealth goals. He successfully streamlined his property portfolio and established systems that could weather the ups and downs of entrepreneurial income while building toward his dream of financial independence.
Instead of generic financial advice, Phillip got a custom system designed around his complex marketing business, multiple property portfolio, and generational wealth timeline for supporting his family.
Doing Well designed a systematic wealth-building strategy for Phillip. That means prioritizing high-impact investments, strategically managing property costs, and automating savings that aligned with his business cash flow cycles.
Understanding Phillip's background as the son of refugees and his drive to break financial cycles, Doing Well focused on creating lasting wealth through strategic insurance planning and systematic savings rather than just property accumulation.

Since Phillip joined Doing Well, financial stress no longer dominates his daily operations. Now he's able to look forward: planning strategic property decisions, building multiple income streams, and creating the generational wealth he'd always dreamed of for his family.
"I finally feel like I'm running my money instead of it running me," Phillip said. "It's amazing how much calmer I am with a plan in place, and I'm grateful for the peace of mind it gives me."
"Saving money now is a good idea, even if you're still young. Learning how to manage your finances helps you in the long run. Spend wisely, make a plan for your money, and save up.”

You can get the same guidance that helped Phillip streamline his finances and build his foundation for generational wealth.